The Pill Project

I developed this prototype along with Sean Zehnder (who did all of the hard-core coding) to explore the relationship between identity construction and the American pharmaceutical industry.

First, we created little videos that illustrate a few reasons Americans use some common drugs. Click on a video as many times as you want to fill up your prescription in multiples of 10 pills per click. Then, when you’re ready to take your meds, click on the drug of your choice. The pills will populate the screen to the right, each one constructing a different persona. Click, drag, play with your pills to play with your personae.