The New School for Jazz and Contemporary Music

Project Lead (Project Management, UI/UX Design, IA, Front End Development, Art Direction)

At The New School, we are one-by-one redesigning all of the individual college websites. Using a new CMS and university-wide branding/wireframing guidelines, we are trying to give each school’s website its own unique look and feel, while tying it to the university as a whole in both visual style and function.

A recent redesign was for The New School for Jazz and Contemporary Music. As principal creative on the project, I created a site that uses graphical elements inspired by mid-century jazz album art. The site feels fun, dynamic, and classic, while retaining the clean, modern aesthetic that The New School strives for in all its promotional media.

Old Site:

Here is a screenshot of their old site that was built with frames and old-school HTML, had no clear hierarchy, no visual or editorial continuity, and provided a confusing user experience.