Story-driven Product Strategy


Story-driven Product Strategy

Make your product or service more successful—and your team more inspired to work on it.

I help businesses figure out what digital products should do and the best ways to make that happen. My area of expertise is mobile, tablet, responsive web, and mobile first product strategy and design. In other words, I help teams think big by starting small.

More specifically, I consult with and advise businesses so that they can do things like:

  • Increase speed to market
  • Craft successful mobile-first approaches built for scalability and viability
  • Define and refine the best possible MVPs and product roadmaps
  • Ensure that designs and prototypes meet and exceed business KPIs and goals


Workshops & Training

I deliver workshops and training that will help you, your team, or business get unstuck, think differently, and gain perspective so that you can develop successful products and services.



You want to launch something awesome or improve what you've got—but you're not sure where to start. Work with me and we'll clarify your goals, define your strategy, and get your team excited about bringing your product to life.



NASDAQ Pro/Design Conference
Jan 30, 2015 - New York, NY 

IA Summit
April 22, 2015 - Minneapolis, MN 

May 12, 2015 - Portland, OR

UX Lausanne 
Jun 4, 2015 - Lausanne, Switzerland

Giant Conf 
Jun 15, 2015 - Charlotte, SC

Confab Intensive 
Aug 31, 2015 - Portland, OR

See full speaking schedule and slides →

To be published: 2016

To be published: 2016

The Book: Storylines

Like a good story, successful design is a series of engaging moments structured over time. Storylines will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your next product, feature, landing page, flow, campaign, content or product strategy from good to great.


Who I've Worked With