I help businesses figure out what digital products should do and the best ways to make that happen. My area of expertise is mobile, tablet, responsive web, and mobile first product strategy and design. In other words, I help teams think big by starting small.
More specifically, I coach and advise product and UX teams so that they can:
What we can learn from TV show writers about crafting engaging experiences.
Why my design students at Parsons are getting an education in science fiction and narrative arts.
"My favorite part is when she applies the narrative arc to an app I’m working on, and we get to see the entire process in action."
While a good story can be quite complex, the key to engaging your audience is simply this: a story must have a strong narrative arc.
While crafting a strong narrative arc may seem daunting, doing this is usually pretty quick and easy—it just requires some planning and thought.
What's the secret to crafting a great experience with a product, service, website, or campaign? Hint: it's all in a good battle. And I've got a formula.
Lots of people are talking lots about stories...but fewer (or none that I can find, actually) tell you *how* to craft a story. This needs to end. Starting today.
Why are more men speaking at conferences than women? Here's what you can do about it.
Smiles – the ultimate KPI.
Need a content strategy with a tiny budget, short timeline, and limited resources? No problem.
A treatise on digital space and chopping things up.