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Digital Product Strategy and Design Facilitation


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Digital Product Strategy and Design Facilitation


Donna Lichaw

For over 15 years, I have worked with businesses such as Seamless, Parsons The New School for Design, Citi, Bloomberg, Apartment Therapy, WNYC, and Nerve.com to create, launch, and innovate digital products and services. Emphasizing mobile-first design, storytelling, and lean development, I drive teams to think big and get great results by starting small.

In addition to advising and consulting with clients, I give public and private talks and workshops around the world. 

I am on the adjunct faculty at NYU and Parsons The New School for Design in New York City.

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Speaking & Training


I speak all over the world on mobile, design, emerging technology, user experience, product management, and the intersection of design, technology, and business.

Learn more

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Speaking & Training


I speak all over the world on mobile, design, emerging technology, user experience, product management, and the intersection of design, technology, and business.

Learn more

Upcoming

  • Storymapping The User Experience
    Madison +UX, Jul 11, 2014 / Madison, WI

  • Storymapping The User Experience (half-day workshop)
    Fluxible, Sep 11, 2014 / Waterloo, Canada

  • Storymapping: A MacGyver Approach to Content Strategy
    edUi, Sep 30, 2014 / Richmond, VA

See full speaking schedule

Public Workshops

STORYMAPPING THE USER EXPERIENCE 
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Advising & Consulting


Do you need to launch a new digital product, make an existing one perform better or meet business needs, figure out how to get your business to innovate, or build up a product team?

See how I can help

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Advising & Consulting


Do you need to launch a new digital product, make an existing one perform better or meet business needs, figure out how to get your business to innovate, or build up a product team?

See how I can help

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Blog
The Innovation KPI
Never Eat at Home Again

Recently, the topic of speaking at conferences bubbled up on Twitter with design + technology folks...couple that with a discussion on gender imbalance in the tech community and it was a perfect storm. Why are more men speaking at conferences than women?...

Re:Design UXD – Take My Job!

It’s one of the questions I get asked most by veteran and new designers, developers, product managers, even executives: while they have seen the value of taking a user-centered approach to designing products and services, how can they convince the people they work with of the value of this catch-all we nebulously call “UX”?

Designing for Smiles

Lately, I’ve been teaching a workshop on strategic storytelling for better product development. Specifically, I teach a technique I borrowed from my days as a filmmaker and have used for years to create, troubleshoot, and innovate digital products and services: literally, mapping out an intended story us someone using a product, service, or feature...

Storymapping: A MacGyver Approach to Content Strategy on UXmatters

Recently, Lis Hubert and I worked on an exciting and rewarding project for Urban Arts, a nonprofit providing educational services in NYC. Specifically, we were tasked with coming up with a content strategy for...

Women Don't Negotiate

A few months ago, I got to be a part of a panel at General Assembly in NYC on a topic near and dear to my heart: women in technology. While topics ranged from how to get taken seriously in a workplace where you are a minority to how we do or do not adapt to other people’s work styles, there was one topic that was conspicuously missing...

Cut With a Kitchen Knife: IA Summit 2014 and Designing for Villains

Every year I leave the IA Summit with a career-changing epiphany. For example, one year I left realizing that I needed to change jobs – another year that I needed to refocus what I did as a designer (or maybe no longer use that tile). For those of you who don’t know...