Photo Mar 20, 5 20 06 PM.jpg
Photo Mar 20, 5 20 06 PM.jpg

Digital Product Strategy


Digital Product Strategy

Engaging organizations in creative, disruptive thinking and team capacity building to help them realize their desired impact.



I help businesses figure out what digital products should do and the best ways to make that happen. My area of expertise is mobile, tablet, responsive web, and mobile first product strategy and design. In other words, I help teams think big by starting small.

More specifically, I coach and advise product and UX teams so that they can:

  • Increase speed to market
  • Craft successful mobile-first approaches built for scalability and viability
  • Define and refine the best possible MVPs and product roadmaps
  • Ensure that designs and prototypes meet and exceed business KPIs and goals

I'm available for consulting and team coaching

Learn more about how we can work together on your next project →


Take My Job: A Story Framework for Teamwork and Collaboration
Jan 30, 2015  Pro/Design Conference - NYC 

Storymapping The User Experience
Jun 15, 2015  Giant Conf - Charlotte, SC 

I'M AVAILABLE FOR talks, workshops, and keynotes 

Want to add creativity, innovative thinking, and fun to your next event?

See all talks and workshops 



Who I've Worked With

what they've said

It’s tough to come together as a team and share a vision about a project. Storymapping helps us do just that. The approach helps us not only agree on and share our vision, but also easily chart a course forward.
— Thiago Demello Bueno
Creative Director
Before working Donna, engineers and product managers did not truly collaborate. After working with Donna, there was very real, and at times magical, collaboration. Developers contributed products ideas to solve business problems and improve user experience, while product managers were looped into technical reviews, making ideas technically feasible. Donna’s the best at what she does, and you only truly understand what that is after working with her. Give it a shot, you won’t regret.
— Ajay Rajani
Chief Marketing Officer
InVenture Mobile
Donna Lichaw is one of the most inventive, driven, and organized individuals I have ever had the privilege to work with. She has the rare ability to think big and as well as deliver on her ideas. Working with Donna makes you realize how “by the book” most projects are handled. She exemplifies the idea that “best practices” aren’t always “best practice.” Her analysis will always help clarify a project’s goals, identify strategies, and determine a more streamlined project timeline.
— Julie Godsoe
Managing Editor, NYIT Magazine
New York Institute of Technology